SBUX It certainly wasn’t the only brand pulling back, and the general quiet of the space was particularly noteworthy for a quick-service restaurant segment that otherwise plows through full marketing calendars at a dizzying pace. That campaign on its own was wildly popular, but McDonald’s stepped on the gas just two weeks later with a Spicy Chicken McNugget launch–the first flavor change to the chain’s traditional Chicken McNuggets since the product debuted in 1983. BET Newsletters are subject to our Privacy Policy and Terms “We think [Travis Scott Meal] could be the start of a new promotional paradigm that weaves in the occasional short-term [limited-time offering] burst along with every day value and occasional six-to-eight week LTO,” Wells Fargo analyst Jon Tower wrote last week. Last week, Mickey Ds unveiled their Travis Scott meal deal. The Houston rapper personally ushered in the Travis Scott Meal at a McDonald’s in Downey, Calif on Sept. 8. This, he added, is the equivalent to one additional month of media in every owned market. The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. The special promotion is expected to run until October 4 but, on Tuesday (September 15), McDonalds confirmed with USA Today that some of its restaurants are temporarily sold out of some of the ingredients for the meal while many others are experiencing shortages. But whoever that … © 2020 Forbes Media LLC. The collaboration is the first time the fast food giant has had a celebrity meal since it partnered with NBA legend Michael Jordan back in 1992. The Travis Scott meal has been such a success that McDonald's is running out. AS English Update: 10/09/2020 14:21 In fact, we know that whenever Travis Scott is up to something, we’ll be watching. Rapper Travis Scott is about to become the first celebrity to have their name on McDonald's menu since Michael Jordan's "McJordan" nearly 30 years ago. all i wanted from travis scott in 2020 was an album and all he gave us was a fortnite concert & a mcdonalds happy meal — Lynix (@Lynixity) September 9, 2020. The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). You may opt-out by. McDonald’s location in what appeared to be a planned appearance, given several barricades and a throng of people in the restaurant’s parking lot. Travis Scott Pulled Up To McDonalds For Meal Launch And It Was Pure Chaos. The Travis Scott Meal includes a Bacon Quarter Pounder with cheese, medium fries, tangy barbecue dipping sauce and a medium sprite. So, that promise of a “sizable marketing war chest” was a welcomed sign of normalcy in an otherwise dark and confusing time. 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Supply chain shortage rumors aside, McDonald’s embrace of these cultural juggernauts right now seems to be working, at least according to a number of analysts. [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. Starting next week on September 22, patrons will have to order the meal through the McDonald’s app, according to … There are 1180 calories in a Travis Scott Meal from McDonald's. For astute pop culture aficionados, this probably wasn’t a major surprise. The Travis Scott meal in McDonald’s released on September 8th. The meal will be available through November 1. If there is mystery to the new Travis Scott Meal at McDonald’s, it’s because 1) it’s become so popular that it’s frequently sold out, and therefore, hard to get your hands on; and 2) there’s nothing mysterious about it at all. On Monday, the chain came out with another celebrity collaboration, adding the J Balvin Meal–a Big Mac, medium fries with ketchup and an Oreo McFlurry. MCD He has a bevy of BET Hip Hop, Teen Choice, Soul Train, NAACP Image, iHearRadio Music, MTV Video Music and Latin Grammy awards in his portfolio, as well as seven Grammy nominations. Oh no. Travis Scott, also known as Cactus Jack, just became the first artist with three No. We’re working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible,” the chain said in a statement to publication. McDonald’s sales rose in the third quarter after months of negative numbers, thanks, in part, to Travis Scott.. McDonald’s said it saw sales jump 4.6% in the three-month period that ended on Sept. 30 compared to the same time period in 2019, according to CNN.. The eponymous meal, which officially began selling in stores on Sept. 8 and will be available until Oct. 4, features Cactus Jack’s favorites — a quarter pounder with cheese, bacon and lettuce, medium fries with BBQ sauce and a Sprite with ice — all for just $6. The Travis Scott McDonald’s Meal is the first celebrity promotion since 1992’s Michael Jordan meal. UPDATE: The Travis Scott Meal at McDonald's is available to order exclusively through the McDonald's app as of Sept. 22 and expected to be available while supplies last … Scott also launched a McDonalds-themed capsule collection in conjunction with their collaboration. BAC "We are … BET Newsletters are sent by BET Networks, 1540 Broadway, New York, NY 10036. www.bet.com, TRENDING IN Travis Scott and McDonald’s confirm they are exploring more promotional opportunities. The new Travis Scott meal at McDonald’s is here and is causing quite the stir online. McDonald's Corp. on Sept. 8 began selling a $6 meal named after Houston-born rapper Travis Scott. Travis Scott showed up to a Downey, Ca. Most of those calories come from fat (36%) and carbohydrates (49%). Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States. This coverage spanned the gamut of topics that make up the foodservice space, from marketing and customer service, to the supply chain and display technology. Travis Scott meal end date: how long will the Travis Scott meal be available? MUSIC, "Stop using that f**king pain to make it OK to say some bullsh** on your record and get nominated for a Grammy...". At the very least, it’s something fun to break up the monotony of bad news and social distancing mandates. Customers can order the meal on the app as well for $6 dollars. (Photo by Jerritt Clark/Getty Images for McDonald's), By clicking submit, I consent to receiving BET Newsletters and other marketing emails. During McDonald’s We personally can’t hate on the collaboration! Fast forward about a month from those statements and we have the Travis Scott effect. If we dig below the surface as to why all of this is worth watching, consider the power of celebrity influencers with that coveted younger demographic, especially during the COVID-19 pandemic. All Rights Reserved, This is a BETA experience. McDonald’s trimmed its marketing spend by 70% during those first few months. McDonald’s launched a limited time “Travis Scott Meal” (Quarter Pounder with cheese, fries with barbecue dipping sauce and a Sprite) in early September–the first time in 30 years the chain has named a menu item after a celebrity. McDonald's Share. UBS noted last month that franchisee checks are “better than expected.” Bank of America (The first was Michael Jordan in 1992.). According to media reports in People, the meal will be available until October 4th. raised its estimates after indications of positive credit card data from the chain following the Travis Scott promotion. Travis Scott Pulled Up To McDonalds For Meal Launch And It Was Pure Chaos. I cover quick-service, fast casual and pizza restaurants. McDonald’s has some catching up to do here, particularly against its peers like Chick-fil-A, Starbucks 1 debuts in one year on the Billboard Hot 100. Here are all the artists who posted tributes to the late R&B singer. I later added fast casual and pizza beats to my portfolio as editorial director of foodservice media. I later added fast casual and pizza beats to my portfolio as editorial director of. No idea who had Travis Scott and McDonalds ever working together on, well, anything. It’s barely been over a week since McDonald’s kicked off its collaboration with Travis Scott, the fast food giant is reportedly experiencing a shortage of ingredients due to the overwhelming popularity of the meal. This is the first McDonald's meal named after a … It’s an “unprecedented collaborative partnership throughout meals, style, and group efforts, launching with [Scott’s] signature order on menus throughout the U.S.,” based on the press release. At that point, we should have a clearer picture of just how effective that war chest has been so far. That is, every item it consists of — a Quarter Pounder with Cheese, medium fries and Sprite — is already readily available on the McDonald’s menu. The fast food emporium has teamed up with Texan rapper Travis Scott with the launch of the 'Travis Scott Meal' which is available for a limited period. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. Latin pop star artist J Balvin has sold 35 million records globally and, in a press release, McDonald’s CMO Morgan Flatley called him a “trailblazing international icon.” He also has a mantel full of awards, including the Global Icon Award from Lo Nuestro. An immigrant's dream. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. We now have a good idea of just what is inside that chest: powerhouse celebrity partnerships and new, wildly popular menu items. Travis Scott, a.k.a. The Travis Scott Meal is available at all US McDonald’s outlets, except those in Hawaii, Alaska and US territories. Users can unsubscribe at anytime. , Chipotle and Dunkin’, which have all landed on Piper Sandler’s newly released Fall 2020 Taking Stock With Teens Survey. Available at McDonald’s restaurants across the U.S., the Travis Scott meal includes a fresh beef Quarter Pounder with cheese, bacon, and lettuce, fries and BBQ sauce with a Sprite to wash it down at the price of US$6. In the second quarter, McDonald’s saw sales drop 8.7 % at stores open for at least one year. It’s official: Demand for the Travis Scott meal gave a major boost to McDonald’s quarterly sales.. McDonald’s will announce its Q3 earnings results on November 9, the same day it will present its 2020 investor update. For just $6, the combo comes with a Quarter Pounder burger with Cheese, bacon, lettuce, pickles, onions, medium fries, a packet of BBQ sauce and a Sprite soda. An order of medium fries from McDonald’s has 320 calories and the BBQ … The Astroworld rapper even pulled up to the oldest McDonald’s restaurant in the U.S. located in Downey, California to celebrate the meal’s launch on September 8, resulting in pure chaos. Trump's worst nightmare. The meal includes a Travis Scott burger which, as we already know, has a quarter-pound fresh beef patty, bacon, two slices of cheese, onions, pickles, lettuce, ketchup, and mustard on a sesame seed bun. of Use. STREAM EXCLUSIVE ORIGINALS, TYLER PERRY AND CLASSIC HITS, Madea’s Farewell The Play - Virtual Museum. Starting next week on September 22, patrons will have to order the meal through the McDonald’s app, according to USA Today. Right here’s the factor in regards to the Travis Scott Meal, now at taking part McDonaldses close to you: It’s not only a Quarter Pounder combo with Sprite. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. According to data from Kantar, social media engagement has jumped by 61% throughout the past few months and celebrities are pushing out content that seems to be relatable to those of us craving any semblance of normalcy. McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labour or financial burdens that come with adding new menu items. "I couldn't be more excited to bring the Cactus Jack x McDonald's collaboration to life," Travis Scott said in a statement. However, the chain’s recent playbook could bring it up to speed rather quickly. Travis Scott is the first celebrity to get their own special meal at McDonald’s since Michael Jordan had the McJordan in 1992. Recall the phenomenon that was Wendy’s spicy chicken nuggets making a strong comeback thanks to Chance the Rapper’s tweet that generated a staggering 2 million likes. McDonald's Travis Scott Meal Calories. “In fact, it’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal. The $6 Travis Scott Meal includes a quarter pounder with cheese, bacon and lettuce as well as a medium order of French fries with barbeque dipping sauce on the side and a Sprite All rights reserved. Travis Scott has become a bargain menu item at fast food chain McDonald’s. The 2020 bingo card just continues to go crazy. Filed under fast food, mcdonald's, travis scott, 9/8/20. The campaign was so successful, McDonald’s experienced a shortage of its signature Quarter Pounders. And why not? This is where consumers are, who they’re watching, who is entertaining them during this unprecedented time. WFC On Sept. 3, Travis Scott and McDonald’s announced that they were collaborating on a celebrity meal called the Travis Scott Meal. The meal also comes with medium fries and a side of BBQ sauce for dipping. Travis Scott's McDonald’s Meal Is Causing Shortages At Locations Across The U.S. © 2020 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. Grammy-nominee Travis Scott is a US-based rapper, singer and record producer. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. outright said the Travis Scott Meal helped the brand “connect with an audience that’s been a weak spot over the past 20 years,” meaning specifically consumers ages 11 to 24. The onset of COVID-19 in March and April forced chains to halt their marketing plans entirely or shift them to more appropriate campaigns such as free delivery for families hunkered down together. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Wells Fargo analyst Jon Tower wrote last week. The burger alone adds 630 calories. Article content. Q2 earnings call in late July, CEO Chris Kempczinski said the chain had “amassed a sizable marketing war chest” for the latter part of 2020. The success of this limited-time offering is also reportedly leading to a shortage, which, again, should be no surprise to those astute pop culture aficionados. ... [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. Kempczinski said McDonald’s will not only reinvest the funds from the 70% that was paused, but will also invest an incremental $200 million in marketing spend across both its U.S. and international markets to accelerate recovery. Wells Fargo From Sept. 8 through Oct. 4, the Travis Scott meal (which will set you back $6) includes a Quarter Pounder with Cheese, bacon, and lettuce; a medium World Famous Fries with BBQ Sauce to … I continue to serve as a contributor for many publications, including QSRweb, Food Dive, Innovation Leader and the Digital Signage Federation. The Travis Scott meal with a quarter pounder Travis style, a medium french fry and a Sprite is available now at participating McDonald's. 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